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The site blog.howtorentinnyc.com had the following in the web site, "New York Citys 1 Free Rental Resource." I observed that the webpage stated " Search our directory of 100 no fee landlords." They also stated " Or just start browsing the list. As a former rental agent and the local rental expert for both The New York Times and The Examiner, Im here to help you find the best no-fee apartment listings, avoid common pitfalls. Honest, up-to-date reviews of buildings. And New York City landlords. Latest Rental Deals and Tips." The meta header had how to rent in nyc as the first keyword. This keyword was followed by rent in nyc, no fee apartments, and no fee landlords which isn't as important as how to rent in nyc. The other words the site used was nyc apartment reviews. rental reviews is also included but could not be understood by search crawlers.